The Client
Lemasia Academy
Lemasia Academy is well-established company operating in Limassol and Nicosia. The company has three different Academies which are Lemasia Football Academy, Lemasia Junior Academy and Lemasia Kids.
Lemasia Football Academy
Lemasia Football Academy with various training facilities, aims to improve children’s football skills, ethos, and respect. Many of their past participants are now competing in the Cyprus Championship and National Team.
Today Lemasia Football Academy employs 12 Coaches including, 2 Fitness Coaches, a Goalkeepers Coach, a Sports Psychologist, and a Sports Nutritionist. Their teams participate in the CFA Championship and their players have the opportunity to play in the Youth National Teams.
Lemasia Junior Academy
Lemasia Junior Academy is a specialized program for kids age 2-7 years, aiming to provide basic football knowledge and training. The sessions are based on the principles of football training as well as the coaching of young children -teaching them to participate and compete in team sports like football.
Lemasia Kids Academy
Lemasia Kids Academy is a program for boys and girls from 2 ½ to 7 years that introduces physical activity in modern standards. The staff consists of specialized graduates who transfer the core principles of Exercise, Football, Psychology, Creative Dance and Motion.
The project
The scope of the project was to uplift the brand presence online and build a strategic direction for the brand to grow. Lemasia Kids had special reference to a planned expansion in the Nicosia market, re-branding, and website creation.
The outcome
Lemasia Football – Lemasia Junior – Lemasia Kids
A concise “Building the Brand” approach was developed based on growth mechanisms set by Consultics. The approach included an integrated corporate and marketing procedure for the three Academies, as well as dedicated implementation plans for each academy for growth and further establishment in the market. The engagement – implementation scope included the creation of social media creatives, custom video filming, website development and other collateral designs.
Lemasia Kids Rebranding
Consultics developed the Lemasia Kids Academy new brand identity including the generation of new logo, brand elements, brand application elements, identity elements, tone, voice etc. As part of the scope following the development of the brand, branding application enablement for all Marketing Initiatives was conducted as well as the Social Media Strategic Approach based on the objectives defined by the Corporate Strategy.
No Comments