The Client
AGROS Natural Mineral water was launched in the local market in 1998 and it’s a product of Photos Photiades Group. The AGROS Natural Mineral water source is located at the village of Agros in the mountain range of Troodos. The springs of Agros village, enriched for centuries by six streams, are the only springs in Cyprus that have never dried over time. It is worth noting that AGROS, was the first local bottled water to receive the EU source recognition as “Natural Mineral Water“. Also, AGROS Natural Mineral Water is the first water in Cyprus to have won the FSSC2000 certification, among all other certificates, verifying its ongoing effort to maintain high quality and pioneering in the food safety. Since 2000, AGROS has been the official sponsor of the Cyprus Tennis Federation.
The Challenge
Consultics was approached by Agros Mineral Water Management, to create a concept for the association of Agros brand with the Cyprus Tennis Federation. The aim was to build awareness for this sponsorship and engage people to combine Tennis with Agros Mineral Water in order to expand its audience.
The Concept
Consultics has developed a completed and solid marketing concept for expressing the connection of Agros Mineral Water with Cyprus Tennis Federation through a fun and innovative way. We have organized an event at the Mall of Cyprus, where people were able to play tennis at a branded internal court. The event brand identity was exclusively created by Consultics aiming at showing the combination of Agros with the Tennis through an impactful logo creation. Further artworks were created, such as posters, standees as well as the branding design of the Tennis court. Consultics was responsible for the holistic event organization as well as for all the Planning & Implementation operations required, to guarantee that the event was going to be a success exceeding the client’s expectations.
The Outcome
The event has been successfully hosted at the Mall of Cyprus at January 28th 2016. Many people have joined and the event achieved lots of engagement and awareness. The pre-set objectives and KPI’s have been reached and the outcome was the Agros brand to be connected with the Cyprus Tennis Federation and this connection to be recognizable by audience.
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