The Client
After years of training at some of the best burger places and since 2012 when Good Burger first opened in Nicosia, their experienced chefs have mastered the art of the burger. At Good Burger restaurants you can enjoy the casual Dine In atmosphere, offering you an upgraded, authentic, American diner experience. They offer their clients the services of Take Away and Delivery at all restaurants. At Goodburger there is an upscale menu where you can choose from over 30 burger options, each one named after an American State. Other than beef burgers though they also make delicious grilled or fried chicken burgers as well as vegan or pescaterian food options.
The Challenge
Good Burger has approached Consultics aiming at increasing the quality of the brand identity and presence in Cyprus. Consultics has managed to accomplish the overall transformation of the brand which included all components of Logo Revision, Good Burger re-branding, Restaurants transformation, Promotional material, Design artworks and Social Media artworks.
The Concept
Consultics was responsible for the creation of all Good Burger’s artwork designs aiming at elevating the brand through several targeted marketing initiatives, that matched their vision and goals. Except from the logo re-branding, Consultics has completed Good Burger flyer artwork, dine-in and delivery menu, signage, stationery, ads, food packaging and social media artwork designs. Moreover, Consultics has been a significant contribution at Good Burger’s restaurant re-branding since except from the designs, it provided the recipes of cocktails and of the famous GB sauces.
The Outcome
Through strategic planning and pre-set processes, Consultics has managed to elevate Good Burger presence and to develop the brand identity, significantly. There is an on-going partnership between both parties in regards to the artwork designs creation, for social media and promotional initiatives of the brand.
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