The client
Four&One is one of the most prominent companies involved in the events, festivals, and exhibitions sector in Qatar. Four&One specializes in the creation of outstanding projects for private, corporate, and constitutional clients. Four&One team of professionals have been leading some of the region’s most exceptional events, designing, managing, and planning every project from the idea conception to execution. Their bespoke approach covers every initial need of each client, whether the project is dedicated to a specific product, brand, company, or cause, working consistently to deliver a-state-of-the-art experience in every event.
The project
Consultics was assigned with the development of the new brand identity of Four&One, which encompasses the premise of Four&One’s future aspirations for expansion and transition to the global market. The new brand identity was developed following the vision of the company of being “The leading experts and global agency in the event planning industry providing quality projects with reasonable budgets.”
The new brand reflects the qualities of the company, showcasing strong work ethics, speedy development, creative excellence as well as regional knowledge.
Based on the analysis conducted on the regional and global market, as well as the anticipated future state of the company, the new brand identity of Four&One was acknowledged as strong, charming, and clean.
The outcome
What was created was a brand that demonstrates more than a corporate logo or identity; a representation of future achievement in the business and client service world, whilst portraying the pride felt by all those who work hard inside and outside of the company.
The brand identity is fresh, while also representing a look and feel of a well-established, professional, and global framework.
An identity that is more than just a logo but a visual and creative expression that can be used on many levels and expendable platforms. Consultics designed the brand mark to reflect Four&One’s new pathway to success in strength and distinction; creating a symbol from the iconic three services that the company provides, through their expertise and experience.
The new brand identity was developed based on the brand application process conducted, and included the corporate profile, collateral, and social media designs.
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