Background / Opportunity
Following wide-ranging deliberation and the establishment of the board of directors of the Saudi – Cyprus Business Association, it was noted that a new and significant brand logo / identity was needed to accomplish the associations vision. The discussion steered by Consultics’ CEO appointed the task at hand to the Consultics team.
In the process of assisting the Chamber’s growth and also making sure the brand identity complies and is compatible with the criteria defined as per the top standards of an impactful brand and also the Saudi Arabian progressive 2030 vision, the Consultics team offered its extensive expertise in the field of marketing and branding, to develop the brand identity of The Saudi – Cyprus Business Association. The brand identity was developed following a specific thought process, encompassing the vision of the association through the exclusive Consultics team. The brand identity is based on the core message of “Peace and Prosperity” which incorporates important components of Cypriot & Saudi Arabian emblems as per the thought process below.
This entails the vision of future achievements in business cooperation between Cyprus and Saudi Arabia whilst simultaneously providing pride to the efforts of the citizens of both nations. An identity that is more than just a logo but a fresh, significant, professional, visual, and creative advancement with a sincere global outreach.
Thought Process / Work Conducted
The team at Consultics undertook the creation of this brand identity through visualizing a logo that presented unity and synergy. The unique brand needed to convey this synergy between Cyprus and Saudi Arabia that reflected the two nations cooperation pathway to success and distinction. Thus the ‘Olive Branch’ and ‘Palm Tree’ two vastly representative icons of each country were ‘United’ to display ‘Peace and Prosperity’ as one unique symbol.
The outcome of this brought about a strong mark, that represents each nation unswervingly and the forthcoming cooperation between the two consistently. The colors used also played a role in the depth of character of the logo; Arabian Green and Cyprus Copper comprise primary brand colors.
Symbol Reference:
The ‘Olive Palm’ from the Cyprus Flag represents ‘Peace’ (https://en.wikipedia.org/wiki/Flag of Cyprus)
The ‘Date Palm’ from the Saudi Arabia national Emblem represents ‘Prosperity’ (vitality and growth; http://www.splendidarabia.com)
The logo created can also be used in expandable formats and applications. It communicates in yin and yang. The two icons broaden the contrast of cooperation and positive opportunities that connect professionals of the two nations to form strong, trustworthy, partnerships that unite for a common vision.
The brand identity of the Cyprus – Saudi Business Association:
- Comprises a simple, modern identity.
- Stands clear and legible.
- Works on many levels and applications.
- Graphic and adaptable.
- Represents empowerment of business and versatility.
Launch
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