TheMagnet is a newly established management and technology consulting firm aiming to afford consulting services accessible to everyone. As a platform of trusted advisors, theMagnet provides innovative, tailor-made business technology consulting services and complete solutions across all industries by leveraging synergies, best practices, skills, and know-how.
The business model of the company helps companies to turn Capex (Capital Expenditure) to Opex (Operational Expenditure) for better financial administration by building on-going business and operations relationships with business clients.
Consultics has joined the ecosystem of theMagnet among other exceptional companies and individuals, providing Marketing, Branding, and Business Transformation services to corporate clients. Additionally, as theMagnets marketing and branding Partner, Consultics has developed the brand identity of the company and the required infrastructure for the enablement of the brand.
The Project
Consultics was assigned to develop the Brand Identity for the newly developed company enhancing the vision of the management and providing the kick-off infrastructure for the company to thrive. Following an extended analysis of the business model and the vision of the management, Consultics developed a unique brand identity which reflects the values and the future goals as defined, enhancing and promoting the vision “To be the catalyst towards understanding the voice of customer through expertise and synergies, enabling bespoke solutions, and ultimately contributing to driving growth.”
To develop the identity, Consultics’ creative team focused primarily on showcasing “theMagnet” as one exceptional brand that conveys the message of a unique ecosystem that provides solutions through “Connecting Business”.
The Outcome
Consultics designed the brand identity which places emphasis on the wordmark “theMagnet” in a unique way to reflect balance and simplicity.
With the addition of a Gold Circle under the “n” as a symbol of Synergy for the Consulting, the Corporate, the Bizventures and, the Foundation (the four business lines of the company) that subsequently transforms the whole wordmark into one unique brand.
A strong brand that represents a simple and clear message and that communicates a vision attracting positive accomplishments and successes is what was achieved with this venture.
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